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What is a print catalog - definition and meaning

A catalog represents a systematic list of products whose primary purpose is to facilitate shopping. Catalogs vary in volume, method of manufacture and degree of finishing, ranging from the simplest single-line, single-color, low-quality paper to those of the highest quality.
A catalog is a propaganda tool, containing a detailed overview, program, and plan of the entire production of the company. It contains all the necessary business and other information about a product or service.
A good catalog requires a propagandist, who has a duty to bear the task of preparation, production, and elaboration of the catalog, to have a thorough knowledge of the goods or service, technological process, commercial business, and market.
There are several types of catalogs, and they can be broadly divided into two groups: commercial and industrial.
The most well-known of the trade catalogs are those which contain mail order forms. These are mainly catalogs of large trading houses. They contain a detailed description and image of the product, quality, quantity, price and purchase order so that the consumer who is directly referred to such a catalog has a real insight into the large selection of all products offered by that trading house. With this method of sale, the consumer has only to fill out the purchase order, cut it and send it by mail to the marked title.

What is a print catalog - definition and meaning

Industrial catalogs are mainly intended for the wholesale network and can be for a single product or for a group of products or services. 
In addition to the sales propaganda function, the catalog should have a representative appearance. Size depends on production volume, solution method, and purpose. As catalogs are usually designed for long term, their production is often luxurious. In addition, according to the thickness of the catalog, various binding methods are used, such as a book or with screws, spirals, patent openers and more. The free sheet system is particularly suitable for factories and businesses that have constantly new products so that they can always print new sheets that are shipped to catalog holders as a supplement. The propagandist, in conjunction with the visual artist, will, on the basis of the collected complete professional material and photographs, technical drawings, or formulas, begin to develop the conceptual design, ie layout of the catalog. In the draft itself, the total number of pages, the number of colors, the types of illustrations and possibly the external appearance, the binding method, and the printing technique are foreseen.
The format of the catalog depends on the taste, but we also the convenience of use, the cost-effectiveness of printing, especially since the catalogs are printed on fine paper, which is often a major factor in the cost of printing. In the case of diversified production, the catalog can be divided into several parts or groups, ie. in the catalog individual parts can be separated by division cardboard or by other practical inserts (cutouts, clippings).
While the artist is working on the artwork, the propagandist processes the resulting text, extracts important titles, underlines and accentuates parts of the text, which will be highlights of some convenient ways, selects photos, determines the dimensions for the clich├ęs, and the size and type of letters.
The text of the catalog should be clear, simple and concise. It is much better to use photography, drawings, graphs, and blueprints instead of text, as this will make it faster and more understandable. Care should be taken to ensure that the reader is clearly informed of all the details so that it is immediately clear to him what is being offered and how it is offered for sale.
The text must be specific and not general. It is further necessary to link the illustration to the text and the photograph so that the text itself is as lively and interesting as possible to read.
The size, weight, capacity, durability, assortment, prices, conditions and terms of delivery (only if this information is provided) and the method of packaging should be clearly indicated. All commercial notices should be clearly indicated and unambiguous.
The name and seat of the company or representative office should be indicated in the catalog. Telephone and fax numbers, telegram marks, emails, and websites should also be provided.

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